Real-time sales coaching

Know exactly
what to say
on every call.

ColdLine listens to your prospect and streams word-for-word suggestions onto your screen in real time. No sales training required.

No spam. No credit card. We reach out when you are in.

You are on the list. We will be in touch soon.

Built around the numbers that matter on a sales call

5
Call stages covered,
opener to close
<2s
Suggestion appears after
prospect stops speaking
0
Sales training required
to use it
1
Browser tab. No installs,
no bots, no setup.

How it works

Three steps.
Zero fumbles.

Open a tab. Fill in your prospect. Let ColdLine do the rest.

01
Open ColdLine before you dial
Fill in who you are calling and where the deal stands. Takes 60 seconds. That context is what makes every suggestion specific to this call, not generic advice.
02
ColdLine listens to your prospect
Your laptop mic picks up what the prospect says and transcribes it in real time. No recording bot, no extra hardware, no setup. Just a browser tab.
03
Read it. Say it. Close it.
The moment your prospect stops speaking, a coaching suggestion streams onto your screen. Word for word. Specific to this prospect, this objection, this moment.

What it looks like mid-call

The suggestion is already
on your screen.

While you are listening, ColdLine is thinking. By the time you need to respond, it is ready.

app.coldline.io/live-call
Live
Transcript
Open
Disc.
Pitch
Obj.
Close
SC
We have been dealing with manual reporting for a while now. It is just something we work around.
2:14
You
How much time does that cost your team each week?
2:31
SC
Probably 15 hours, maybe more. But honestly the pricing is a concern. We are over budget this quarter.
2:48
ColdLine coaching
Coaching tip
This is a budget stall, not a real objection. Redirect to the cost of inaction using the 15 hours she just gave you.
Suggested response
"That makes complete sense. You mentioned 15 hours a week on manual reporting. What does that cost you in salary over a quarter? I want to make sure we are comparing the right numbers."

Join founders getting early access

The next objection is coming.
Will you know what to say?

Get early access to ColdLine before we open to the public.

Get early access

This is not a call recorder

Built for the call.
Not the debrief.

Most call tools analyze what went wrong after the call ends. By then the deal is already won or lost. ColdLine works during the call, in the moment your prospect is speaking.

  • Suggestions appear while the prospect is still on the line
  • Works on any call: Zoom, phone, Google Meet, whatever you use
  • Built for solo founders, not sales managers
  • Priced for founders, not enterprise budgets
Call Recorders
ColdLine
Works during the call
✕
✓
Word-for-word suggestions
✕
✓
Built for solo founders
✕
✓
No team required
✕
✓
No install needed
✕
✓
Founder pricing
✕
✓

Built for founders, not reps

You got the meeting.
Now what?

ColdLine is not for experienced reps who already know what to say. It is for founders and early hires who ended up doing sales without a playbook and need one on the call that actually matters.

  • Selling a technical product to a non-technical buyer
  • Froze on an objection you had not heard before
  • Pitched when you should have asked a question
  • Left a call not knowing why it went cold

The moment ColdLine exists for

"I had a great prospect and totally blew the call. I just did not know what to say when the pricing question came up."

The moment every ColdLine founder remembers

A suggestion for every stage

Coaching that knows
where you are in the call.

ColdLine tracks the stage you are in and adjusts its suggestions accordingly. Opener is not Discovery. Discovery is not Close.

01
Opener
Build rapport before you say a word about your product
02
Discovery
Surface the pain the prospect did not know they had
03
Pitch
Reframe their problem before you introduce your solution
04
Objection Handling
Tell a stall from a real objection and handle each differently
05
Close
Tie urgency to the pain the prospect already told you. Never manufacture pressure.
Get early access

Frequently asked questions

Everything you
want to know.

No. ColdLine only listens through your laptop mic and displays suggestions on your screen. Your prospect hears only you. There is no bot joining the call, no audio played back, and nothing that makes a sound on their end.
Any call where your prospect's voice comes through your laptop speakers or headphones. That includes Zoom, Google Meet, Microsoft Teams, phone calls on speaker, Dialpad, Aircall, and most other softphones. If you can hear them, ColdLine can too.
No installation required. ColdLine runs in your browser. Open the tab before you dial, fill in who you are calling, and it is ready. Chrome and Edge work best. Safari has mic limitations that can affect transcription quality.
Most call tools record and analyze calls after they happen. They are built for sales managers reviewing their team's performance. ColdLine works during the call, while your prospect is still talking. The suggestion is on your screen before you need to respond. It is a coaching tool, not a recording tool.
No. ColdLine gives you a suggested response, not a fixed script. Every suggestion is specific to what your prospect just said, tailored to their role and stated pain points. You use it as a starting point and say it in your own words. Most founders find they start to internalize the patterns after a few calls.
ColdLine uses a hybrid framework matched to the stage of the call. The opener follows a rapport-first approach. Discovery uses question sequencing to surface real pain. The pitch leads with a reframe before introducing your solution. Objection handling distinguishes real blockers from stalls. The close ties urgency to the prospect's own stated consequences of not acting.
ColdLine only generates a suggestion after your prospect finishes speaking. It does not interrupt mid-conversation. You stay in control of the pacing. The suggestion is there when you need it, and easy to ignore when you do not.
No. ColdLine does not record your calls. It transcribes audio in real time to generate suggestions and that data is not stored after the session ends. Nothing is saved to any server, and nothing is shared with third parties.
Pricing is not finalized yet. ColdLine is currently in early access and the waitlist is free to join. Early access members will get the best pricing when it launches. We are building this for founders, not enterprise budgets.
That is exactly who ColdLine is built for. You do not need to know what SPIN selling is or what a Challenger pitch looks like. ColdLine handles the framework in the background. You just read the suggestion and have the conversation.

Stop
fumbling
calls.

Join the waitlist. We reach out when you are in.

No spam. No credit card. We reach out when you are in.

You are on the list. We will be in touch soon.